My Library

Contemporary advertising and integrated marketing communications

Weigold, Michael F., 1958-
New York, NY : McGraw-Hill Irwin, 2024. 2024

Advertising creative : strategy, copy, and design

Altstiel, Tom, author
2023

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
New York, United States : McGraw-Hill Education, 2021. 2021

Principles of strategic communication

Holtzhausen, Derina Rhoda, author
2021

The business of words : wordsmiths, linguists, and other language workers

London ; New York : Routledge, Taylor & Francis Group, 2020. 2020

Social media marketing

Tuten, Tracy L., 1967-
Thousand Oaks : SAGE, 2020. 2020

Social media strategy : marketing, advertising, and public relations in the consumer revolution

Quesenberry, Keith A., 1971-
Lanham, United States : Rowman & Littlefield Publishers, 2019. 2019

Identity constructions in bilingual advertising : a critical analysis

Li, Songqing, 1972-
London ; New York : Routledge, Taylor & Francis Group, 2019. 2019

Hidden persuasion : 33 psychological influences techniques in advertising

Andrews, Marc
Amsterdam : BIS Publishers, 2019. 2019

Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina
Hoboken, United States : Wiley, 2018. 2018

Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig
Australia : Cengage, 2018. 2018

Integrated advertising, promotion & marketing communications

Clow, Kenneth E.
Harlow, United Kingdom : Pearson Education Limited, 2018. 2018

Advertising and promotion

Hackley, Christopher E.
Los Angeles, United States : SAGE, 2018. 2018

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
New York, United States : McGraw-Hill Education, 2018. 2018

Social media marketing

Tuten, Tracy L., 1967-
Los Angeles, United States : SAGE, 2018. 2018

Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn, 1958- author
Lanham : Rowman & Littlefield, 2018. 2018

Digital and social media marketing : a results-driven approach

London ; New York : Routledge, Taylor & Francis Group, 2017 2017

Global advertising practice in a borderless world

New York : Routledge, 2017 2017

Crisis communications : a casebook approach

Fearn-Banks, Kathleen
New York, United States : Routledge, Taylor & Francis Group, 2017. 2017

Communications writing and design : the integrated manual for marketing, advertising, and public relations

DiMarco, John, 1969-
Hoboken, New Jersey : John Wiley & Sons, Inc., 2017. 2017

Student workbook to accompany Crisis communications : a casebook approach

Fearn-Banks, Kathleen
New York, United States ; London : Routledge, Taylor & Francis Group, 2017. 2017

Un brandable.: HowTo Succeed In TheNewBrandSpace

Stone, Adam N
London ; New York : Thames & Hudson Inc., 2015 2015

Advertising and public relations research

London ; New York, United States : Routledge, 2015. 2015

Spin sucks : Communication and reputation management in the digital age

Dietrich, Gini
Indianapolis, Indiana : Que, 2014. 2014

Shop promotional design = Hanbai ni tsunagaru shoppu dezain

Tōkyō : Arufa Bukkusu/Arufa Kikaku, 2013 2013

Advertising and promotions : An integrated brand approach

Mason, OH : South-Western, Cengage Learning, 2012 2012

店頭販促グラフィックス = Sales promotion design : for the favorite shops

Kawasaki, Yumie
Tokyo : Alpha Books, 2012. 2012

Goodvertising : creative advertising that cares

Kolster, Thomas, 1978-
London : Thames & Hudson, 2012. 2012

Advertising and public relations law

Moore, Roy L.
New York, United States ; London : Routledge, Taylor & Francis Group, 2011. 2011

Advertising : principles & practice

Moriarty, Sandra E. (Sandra Ernst)
Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 2009

Branding New York : how a city in crisis was sold to the world

Greenberg, Miriam
New York : Routledge, 2008 2008

Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario
New York : Thames & Hudson, 2008 2008

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
Boston : McGraw-Hill Irwin, 2007 2007

Essentials of contemporary advertising

Arens, William F
Boston : McGraw-Hill Irwin, 2007 2007

Advertising & promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
Boston : McGraw-Hill / Irwin, 2004 2004

Persuasion in advertising

O'Shaughnessy, John
London ; New York : Routledge, 2004 2004

Advertising : principles and practice

Wells, William, 1926-
Upper Saddle River, N.J. : Prentice Hall, 2003 2003

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.

Hahn, Fred E., 1925-
Hoboken, N.J. : J. Wiley, c2003 2003

Advertising annual : the international annual of advertising = das internationale Jahrbuch der Werbung = le répertoire international de la publicité.

New York, NY : Graphis Inc., 1998- 2003

Contemporary Advertising

Arens, Williams F
Boston : McGraw-Hill/Irwin , 2002 2002

The language of advertising : written texts

Goddard, Angela, 1954-
London ; New York : Routledge, 2002 2002

Measuring up : how advertising affects self-image

Shields, Vickie Rutledge
Philadelphia : University of Pennsylvania Press , 2002 2002

Kleppner's advertising procedure

Russell, Thomas 1941-
Upper Saddle River, NJ. : Prentice Hall , 2002 2002

Career opportunities in advertising and public relations

Field, Shelly
New York : Checkmark Books, 2002 2002

Marketing Communications : contexts, strategies and applications

Fill, Chris
Harlow, England ; New York : Financial Time Prentice Hall, 2002 2002

Advertising management

Batra, Rajeev
New Delhi : Prentice-Hall of India , 2002 2002

Marketing communications

Pelsmacker, Patrick de, 1957-
Harlow,(England): Financial Times , Prentice Hall , 2001 2001

Advertising : A framework

Lane , W. Ronald 1940-
Upper Saddle River, NJ.: Prentice Hall, 2001 2001

Integrated marketing communications

Pickton, David
Harlow , New York : Perentice Hall 2001 2001

Quick solutions to great layouts

Davis, Graham, 1946-
Cincinnati, Ohio : How Design Books, 2001 2001