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Book Cover
Book
Author Perreault, William D

Title Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

Imprint Boston, Mass. : McGraw-Hill, 2005

Copies

Location Call No. Status
 Female Library  HF5415.13 M369 2005    Available
Edition 15th ed
Description xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.).
Series McGraw-Hill/Irwin series in marketing
Note McCarthy's name appears first on the earlier edition.
Bibliography Includes bibliographical references (p. 725-787) and indexes.
System Details Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive
Subject Marketing -- Management
Added Author McCarthy, E. Jerome (Edmund Jerome)
ISBN 0072525231 (alk. paper : hbk.)
9780072947038 (hbk.)
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