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Author
Powell, Joe M
Title
The new
competitiveness
in design and construction / by Joe M. Powell.
Imprint
Chichester, England ; Hoboken, NJ, 2008
Copies
Location
Call No.
Status
Female Library
HD41 P69 2008
Available
Description
xiv, 202 p. : col. ill. ; 26 cm.
Note
Includes index.
Contents
Chap. 1. Overview -- Chap. 2. Vision -- Chap. 3. Values -- Chap. 4. Category ownership -- Chap. 5. Persistent branding -- Chap. 6. Marketing breakthroughs -- Chap. 7. High-impact people -- Chap. 8. New strategic relationships.
Summary
Strives to discover what are the critical performance characteristics of the world's most
competitive
companies
and what will be required to join the next generation of global market leaders
Subject
Construction industry -- Management
Construction industry -- Management -- Case studies
Industrial design -- Management
Success in business
ISBN
9780470065600 (hbk.)
9780470065600 (hbk.)
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