| Edition |
4th ed. |
| Description |
viii, 419 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references. |
| Contents |
IBM : the giant tumbles in coping with change -- Genentech : a planning delusion? -- Maytag : bungled planning in England -- Coca-Cola's classic planning blunder -- Contrast : Southwest Airlines : finding a strategic window of opportunity -- From monumental failure to outstanding success : the Edsel and the Mustang -- Sears : an organizational morass -- Campeau Corporation : a raider finds indigestion -- Continental Airlines : confrontational destruction of an organization -- Contrast : GM's Saturn : an organization builds on quality and customer satisfaction -- Harley Davidson : relinquishing dominance to a foreign upstart -- Contrast : Harley Davidson fights back -- A.C. Gilbert : flawed crisis management -- The savings and loan disaster : leadership greed on display -- Chrysler Corporation, early 1980s : "Can we even survive?" -- Contrast : Chrysler's great turnaround -- Contrast : Wal-Mart : leading to retailing's biggest -- United Way : where were the controls? -- The Yugo : a socialist fiasco in a competitive environment -- |
|
Days Inns : disavowing standards for the sake of growth -- Contrast : McDonald's : maximizing controls and sustaining vigorous growth -- The Dalkon Shield : mishandling the public trust -- Customer abuses : cigarettes, health clubs, small loans -- Contrast : Johnson & Johnson's Tylenol : regaining public trust - and yet...? -- Conclusions : what can be learned? |
| Subject |
Management -- Case studies
|
| ISBN |
0471000876 (pbk.) |
|
