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Author
Cook, Kenneth J. (Kenneth Joseph)
Title
AMA
complete
guide to small business marketing / Kenneth J. Cook.
Imprint
Lincolnwood, Ill. : American Marketing Association : NTC Business Books, c1993.
Copies
Location
Call No.
Status
Female Library
HF5415.1 .C595 1993
Available
Description
xiv, 162 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 112-113) and index.
Contents
Selecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans
Subject
Marketing -- Management
Small business -- United States -- Management
ISBN
0844235903 : $29.95
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