| Edition |
4th ed |
| Description |
1 v. (various pagings) : col. ill. ; 26 cm. |
| Contents |
Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Business-level strategy : creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership : creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management cases. |
| Bibliography |
Includes bibliographical references and indexes. |
| Subject |
Strategic planning
|
| Added Author |
Lumpkin, G. T
|
|
Eisner, Alan B
|
| ISBN |
0071287838 (McGraw Hill International ed.) |
|
