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More Information
Author
Barney, Jay B.
Title
Strategic
management
and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly.
Imprint
New York, NY : Pearson, 2019.
Copies
Location
Call No.
Status
Male Library
HD30.28.B368 2019
Available
Male Library
HD30.28.B368 2019 c.2
Available
Female Library
HD30.28.B368 2019
Available
Female Library
HD30.28.B368 2019 c.2
Available
Edition
6th edition, , Global edition.
Description
390 pages : color illustrations ; 27 cm.
Contents
What Is Strategy and the
Strategic
Management
Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost
Leadership
-- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification --
Strategic
Alliances -- Mergers and Acquisitions -- International Strategies.
Subject
Strategic
planning
-- Case studies
Business
planning
-- Case studies
Industrial
management
-- Case studies
Competition -- Case studies
Genre/Form
Case studies. (OCoLC)fst01423765
Added Author
Hesterly, William S.
ISBN
9780134741147
9781292258041 (Global edition)
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