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Author
Hackley, Christopher E.
Title
Advertising and promotion / Chris Hackley, Rungpaka Amy Hackley.
Imprint
Los Angeles, United States : SAGE, 2018.
Copies
Location
Call No.
Status
Male Library
HF5823.H335 2018
Available
Female Library
HF5823.H335 2018
Available
Edition
4th ed.
Description
370 p. : ill. ; 24 cm.
Note
KH-AUL-2
Subject
Advertising -- Brand name products
Advertising -- Social aspects
Advertising
Sales
promotion
Added Author
Hackley, Rungpaka Amy
ISBN
9781473997981 (hbk.)
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