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Book Cover
Text-Book
Author Belch, George E. (George Edward), 1951-

Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

Imprint New York, United States : McGraw-Hill Education, 2018.

Copies

Location Call No. Status
 Male Library  HF5823.B387 2018    Available
 Female Library  HF5823.B387 2018    Available
Edition 11th ed.
Description 764 p. : ill. ; 30 cm.
Note KH-AUL-2
Subject Advertising
Communication in marketing
Sales promotion
Added Author Belch, Michael A.
ISBN 9781259548147 (alk. paper)
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