6 results found. sorted by date .
Title |
Marketing in the boardroom : winning the hearts and minds of the board / Ruth Saunders. |
|
Imprint |
Abingdon, Oxon ; New York, NY : Routledge, 2017 |
|
Female Library
|
HF5415 .S2778 2017 |
Available |
Male Library
|
HF5415 .S2778 2017 |
Available |
Description |
viii, 217 pages : illustrations ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
The marketing issue -- The ideal marketer -- Creating the ideal marketing team -- Choosing who to target -- Choosing what to support -- Choosing why to be in business -- Choosing where to market -- Choosing when to engage people -- Winning the board members' minds -- Winning the board members' hearts -- Winning the board members' confidence. |
Subject |
Marketing
|
|
New products
|
|
Boards of directors
|
ISBN |
9781138281790 (hardback) |
|