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Book Cover
Book
Author Berger, Jonah

Title Contagious : why things catch on / Jonah Berger.

Imprint New York : Simon & Schuster Paperbacks, 2016.

Copies

Location Call No. Status
 Female Library  HF5415.32.B474 2016 c.2  Available
 Male Library  HF5415.32.B474 2016    Available
 Male Library  HF5415.32.B474 2016 c.2  Available
 Female Library  HF5415.32.B474 2016    Available
Edition 1st ed.
Description 244 p. : ill. ; 24 cm.
Note KH-AUL-4
Subject Consumer behavior
Viral marketing
ISBN 9781451686579 (hbk)
9781451686586 (pbk)
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