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Book Cover
Book
Author Schewe, Charles D., 1942-

Title Marketing, principles and strategies / Charles D. Schewe.

Imprint New York : Random House, c1987.

Copies

Location Call No. Status
 Female Library  HF5415 .S3239 1987    Available
Edition 1st ed.
Description xxi, 673 p. : col. ill. ; 26 cm.
Bibliography Includes bibliographies and index.
Subject Marketing
Marketing -- Management
ISBN 0394351916
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