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Book Cover
Book
Author Cheverton, Peter

Title How come your brand isn't working hard enough ? : the essential guide to brand management / Peter Cheverton.

Imprint London, Milford CT : Kogan Page Limited , 2002

Copies

Location Call No. Status
 Female Library  HF5415.15 C44 2002 c.2  Available
Description xii, 180 p. : ill. ; 24 cm.
Series If you're so brilliant..
Note Includes index, p.: [175]-180.
Bibliography Includes bibliographical references.
Subject Product management
Brand name products
ISBN 0749437286
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