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More Information
Author
Crouch, Sunny
Title
Marketing research for managers / Sunny Crouch, Matthew Housden.
Imprint
Oxford ; Boston : Butterworth Heinemann, 1996.
Connect to
Connect to http://lcweb.loc.gov/catdir/toc/97-129015.html
Copies
Location
Call No.
Status
Female Library
HF5415.2 C78 1996
Available
Edition
2nd ed.
Description
xii, 322 p. : ill. ; 25 cm.
Series
The marketing series. Professional development
Marketing series (London, England). Professional development
Note
"Published on behalf of the Institute of Marketing.".
Bibliography
Includes bibliographical references and index.
Subject
Marketing research
Added Author
Housden, Matthew
Institute of Marketing
ISBN
0750604883
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