| Edition |
5th ed |
| Description |
xxvii, 660 p: ill ; 26 cm. |
| Note |
Revised edition of the authors' eMarketing excellence, first published in 2002. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index. |
| Subject |
Internet marketing
|
| Added Author |
Chaffey, Dave, 1963-
|
| ISBN |
9781138191686 |
|
9781138191709 (pbk. : alk. paper) |
|
9781315640341 (ebk) |
|
