My Library

Request Add to My Lists Add to Bag MARC Display Return to Browse View Bag Empty Bag
   
Limit search to available items
Previous Record Next Record
Resources
More Information
Book Cover
Book
Author Dolan, Robert J

Title Marketing management : text and cases / Robert J. Dolan.

Imprint Boston : McGraw-Hill Irwin, 2002

Copies

Location Call No. Status
 Female Library  HF5415.13 Q45 2002    Available
 Female Library  HF5415.13 Q45 2002 c.2  Available
Description ix, 498 p. : ill. ; 26 cm.
Series The McGraw-Hill/Irwin series in marketing
Bibliography Includes bibliographical references.
Subject Marketing -- Management
Marketing -- Management -- Case studies
ISBN 007249980X (alk.paper)
0071123288
Permanent Link