My Library

Add to My Lists Add to Bag MARC Display Return to Browse
   
Limit search to available items
Previous Record Next Record
Resources
More Information
Book Cover
Book
Author Dalrymple, Douglas J

Title Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.

Imprint New York : Wiley, c1995.

Copies

Edition 6th ed.
Description x, 984, P-1, I-11 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management
Marketing -- Management -- Case studies
Added Author Parsons, Leonard J
ISBN 0471552550
Permanent Link