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Book Cover
Book
Author Doyle, Peter 1943-June 23-2003

Title Marketing management and strategy / Peter Doyle.

Imprint Harlow, Eng, New York: Prentice Hall, 2002

Copies

Location Call No. Status
 Female Library  HF5415 D69 2002    Available
 Female Library  HF5415 D69 2002 c.2  Available
Edition 3rd ed
Description xvi, 446 p.: Ills.; 25 cm.
Note Includes index, p.:(429)-446.
Bibliography Includes bibliographical references.
Subject Marketing
Marketing -- Management
ISBN 0273651501
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