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Book Cover
Book
Author Blackwell, Roger D

Title Consumer behavior / Roger D. Blackwell , Paul W. Miniard ,James F. Engl.

Imprint Mason, Ohio : South-Western / Thomson Learning , 2001

Copies

Location Call No. Status
 Female Library  HF5415.32 B53 2001    Available
 Female Library  HF5415.32 B53 2001 c.2  Available
Edition 9th ed
Description xix, 570 p. : Col ill. ; 29 cm.
Note Includes glossary and index, p.: 542-570.
Bibliography Includes bibliogrpahical references.
Subject Consumer behavior
Marketing research
Added Author Miniard, Paul W
Engel, James F
ISBN 0030211085
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