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Book Cover
Book
Author Lancaster, Geoffrey, 1938-

Title Marketing management / Geoff Lancaster, Lester Massingham.

Imprint London : McGraw-Hill, 2001

Copies

Location Call No. Status
 Female Library  HF5415.13 L337 2001    Available
 Female Library  HF5415.13 L337 2001 c.2  Available
 Male Library  HF5415.13 L337 2001    Available
Edition 3rd ed
Description xi, 542 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management
Added Author Massingham, Lester
ISBN 0077097521
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