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Author
Lancaster, Geoffrey A
Title
Introduction to marketing : a step-by-step guide to all the tools of marketing / Geoff Lancaster , Paul Reynolds.
Imprint
New Delhi : Crest Publishing House ; London : Kogan Page , 2003
Copies
Location
Call No.
Status
Female Library
HF5415 L24 2003
Available
Edition
1st Indian ed
Description
ix , 290 p. : ill. ; 24 cm.
Series
Crest management titles
Marketing in action series
Bibliography
Includes bibliographical references and index.
Subject
Marketing
Added Author
Reynolds, Paul
ISBN
8124202982
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