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Book
Author Wilson, R. M. S. (Richard Malcolm Sano)

Title Strategic marketing management : planning, implementation, and control / Richard M. S. Wilson and Colin Gilligan.

Imprint New Delhi : Viva , 1997

Copies

Edition 2nd ed
Description xx, 827 p. : ill. ; 29 cm.
Series The marketing series
Note Includes index.
Subject Marketing -- Management
Added Author Gilligan, Colin
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