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Author
Hiam, Alexander
Title
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.
Imprint
New York : J. Wiley, c1992.
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Description
xiv, 464 p. : ill. ; 26 cm.
Series
The portable MBA series
Bibliography
Includes bibliographical references (p. 451-452) and index.
Subject
Marketing -- Management
Added Author
Schewe, Charles D., 1942-
ISBN
047154728X : $24.95
0471119849 (pbk)
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