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Book Cover
Book
Author Churchill, Gilbert A

Title Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

Imprint Mason, Ohio : South-Western : 2002

Copies

Location Call No. Status
 Female Library  HF5415.2 C48 2002    Available
 Female Library  HF5415.2 C48 2002 c.2  Available
 Male Library  HF5415.2 C48 2002    Available
Edition 8th ed
Description xxvi, 1006 p. : ill. ; 25 cm.
Note Includes glossary and indexes.
Bibliography Includes bibliographical references.
Subject Marketing research
Added Author Iacobucci, Dawn J. Author
ISBN 0030331013
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