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Book Cover
Book
Author Doole, Isobel

Title International marketing strategy : analysis, development and implementation / Isobel Doole , Robin Lowe.

Imprint London : Thomson , 2001

Copies

Location Call No. Status
 Female Library  HF116 D66 2001    Available
 Female Library  HF116 D66 2001 c.2  Available
 Female Library  HF116 D66 2001 c.3  Available
Edition 3rd ed
Description xiii, 453 p. : ill. ; 25 cm.
Note Includes index, [447]-453.
Bibliography Includes bibliographical references.
Subject Export marketing -- Management
Export marketing -- Management -- Case studies
Added Author Lowe, Robin J. Author
ISBN 1861527721
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