| Description |
xii, 140 p. : ill. ; 24 cm. |
| Note |
First published 2005 by Ashgate Publishing. |
| Bibliography |
Includes bibliographical references (p. [135]-136) and index. |
| Contents |
The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta. |
| Subject |
Airports -- Economic aspects
|
|
Airports -- Management
|
|
Aeronautics, Commercial -- Economic aspects
|
| ISBN |
9781138278059 |
|
