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Authors (1-2 of 2)
Kevin Lane Keller.
1
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane 1956-
Upper Saddle River, NJ.: Prentice Hall , 2003 2003
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HD69.B7 K45 2003
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HD69.B7 K45 2003
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HD69.B7 K45 2003 c.2
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2
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, 1956-
Harlow, United kingdom : Pearson Education Limited, 2013. 2013
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HD69.B7 K45 2013
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HD69.B7 K45 2013
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