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Book Cover
Text-Book
Author Keller, Kevin Lane, 1956-

Title Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan.

Imprint Harlow, United kingdom : Pearson Education Limited, 2020.

Copies

Location Call No. Status
 Male Library  HD69.B7 K45 2020    Available
 Female Library  HD69.B7 K45 2020    Available
Edition Fifth edition, Global edition.
Description 621p. : ill. ; 28 cm.
Note KH-AUL-2
Bibliography Includes bibliographical references and index.
Subject Brand name products -- Management
Added Author Swaminathan, Vanitha
ISBN 1292314966
9781292314969
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