| Description |
xiv, 345 p ; 25 cm. |
| Note |
First published 2014 by Gower Publishing. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index. |
| Subject |
Marketing -- Management
|
|
Strategic planning
|
|
Equality
|
| ISBN |
9781138279810 |
|
