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Book Cover
Book
Author Roberts, Mary Lou

Title Direct marketing management / Mary Lou Roberts , Paul D. Berger.

Imprint Upper Saddle River, NJ. : Prentice Hall , 1999

Copies

Location Call No. Status
 Female Library  HF5415.127 R63 1999    Available
 Female Library  HF5415.127 R63 1999 c.2  Available
Edition 2nd ed
Description xviii, 447 p. : ill. ; 24 cm.
Subject Direct marketing
Added Author Perger, Paul D. 1943-
ISBN 0130804347
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