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Author
Morden, Anthony R
Title
Introduction to business strategy : a strategic management approach ; text and cases / Tony Morden.
Imprint
London : McGraw-Hill, c1999.
Copies
Location
Call No.
Status
Female Library
HD29 M57 1999
Available
Edition
2nd ed.
Description
xxiv, 636 p. : ill. ; 25 cm.
Note
Previous ed.: published as Business strategy and planning? 1993?.
Bibliography
Includes index.
Subject
Strategic planning
Strategic planning
ISBN
0077094514
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