Business : a changing world / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell.
Imprint
Boston : McGraw-Hill/Irwin, 2009.
Copies
Location
Call No.
Status
Male Library
HF1008.F47 2009
Available
Edition
7th ed.
Description
xxxiv, 588 p. : illustrations (chiefly color), map ; 25 cm.
Bibliography
Includes bibliographical references and indexes.
Contents
Business in a charging world -- Starting and growing a business -- Managing for quality and competitiveness -- Creating the human resource advantange -- Marketing: developing relationships -- Financing the enterprise.
