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Book Cover
Text-Book
Author Kotler, Philip

Title Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.

Imprint New York, NY : Pearson Education, 2021.

Copies

Location Call No. Status
 Male Library  HF5415.K636 2021    Available
 Male Library  HF5415.K636 2021 c.2  Available
 Female Library  HF5415.K636 2021    Available
 Female Library  HF5415.K636 2021 c.2  Available
Edition Eighteenth edition, Global edition.
Description 728 p. : col. ill. ; 28 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing
Added Author Armstrong, Gary (Gary M.)
Opresnik, Marc Oliver, 1969-
ISBN 9781292341132
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