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Author
Cheverton, Peter
Title
How come your brand isn't working hard enough ? : the essential guide to brand management / Peter Cheverton.
Imprint
London, Milford CT : Kogan Page Limited , 2002
Copies
Location
Call No.
Status
Female Library
HF5415.15 C44 2002 c.2
Available
Description
xii, 180 p. : ill. ; 24 cm.
Series
If you're so brilliant..
Note
Includes index, p.: [175]-180.
Bibliography
Includes bibliographical references.
Subject
Product management
Brand name products
ISBN
0749437286
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