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Author
Cravens, David W
Title
Strategic marketing / David W. Cravens, Nigel F. Piercy.
Imprint
New York : McGraw-Hill Irwin, 2003
Copies
Location
Call No.
Status
Female Library
HF5415.135 C72 2013
Available
Edition
10th ed
Description
xviii, 653 p. : ill., maps ; 26 cm.
Series
McGraw-Hill/Irwin series in marketing
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing -- Decision making
Marketing -- Management
Marketing -- Management -- Case studies
Added Author
Piercy, Nigel
ISBN
9780071326230
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