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Book Cover
Book
Author Best, Roger J

Title Market-based management : strategies for growing customer value and profitability / Roger J. Best.

Imprint Upper Saddle River, NJ. : Prentice Hall , 2004

Copies

Location Call No. Status
 Female Library  HF5415.13 B47 2004    Available
 Female Library  HF5415.13 B47 2004 c.2  Available
Edition 3rd ed
Description xxv, 401 p. : ill. ; 24 cm.
Note Includes glossary, p.:387-392.
Includes index, p.: 395-401.
Bibliography Includes bibliographical references.
Subject Marketing -- Management
ISBN 013008218X
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