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Book Cover
Book
Author Winer, Russell S

Title Marketing management / Russell S. Winer.

Imprint Upper Saddle River, NJ. : Prentice Hall , 2004

Copies

Location Call No. Status
 Female Library  HF5415.13 W56 2004    Available
 Female Library  HF5415.13 W56 2004 c.2  Available
Edition 2nd ed
Description xxv, 481 p. : Col. ill. ; 29 cm.
Note Includes glossary and index, p.: 453-481.
Bibliography Includes bibliographical references, p.: 435-451.
Subject Marketing -- Management
ISBN 0131228013
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