Marketing in the boardroom : winning the hearts and minds of the board / Ruth Saunders.
Imprint
Abingdon, Oxon ; New York, NY : Routledge, 2017
Copies
Location
Call No.
Status
Female Library
HF5415 .S2778 2017
Available
Male Library
HF5415 .S2778 2017
Available
Description
viii, 217 pages : illustrations ; 24 cm.
Bibliography
Includes bibliographical references and index.
Contents
The marketing issue -- The ideal marketer -- Creating the ideal marketing team -- Choosing who to target -- Choosing what to support -- Choosing why to be in business -- Choosing where to market -- Choosing when to engage people -- Winning the board members' minds -- Winning the board members' hearts -- Winning the board members' confidence.