My Library

LEADER 00000cam a2200217 a 4500 
001    u39653 
003    SIRSI 
008    151011s2007    xxua     b    001 0 eng d 
020    9780071106276 (alk. paper) 
020    0071106276 (alk. paper) 
020    0073136662 (alk. paper) 
050 00 HF5821 |bA74 2007 
100 1  Arens, William F 
245 1  Essentials of contemporary advertising / |cWilliam F. 
       Arens, David H. Schaefer. 
260    Boston : |bMcGraw-Hill Irwin, |c2007 
300    xxviii, 558 p. : |bill. (chiefly col.), map ; |c28 cm. 
504    Includes bibliographical references and indexes. 
650  0 Advertising 
700 1  Schaefer, David H