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Keyword: d:(translating and interpreting) or d:(translating and interpreting and study)
Keyword: Multimedia systems
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More Information
Title
Advertising and promotions : An integrated brand approach/ Richard J Semenik...[et al.].
Imprint
Mason, OH : South-Western, Cengage Learning, 2012
Copies
Location
Call No.
Status
Female Library
HF5821 S437 2012
Available
Edition
6th ed
Description
xli,710 p. : chiefly col. ill. ; 29 cm.
Bibliography
Includes bibliographical references and index.
Subject
Advertising media planning
Branding (Marketing)
Advertising
Added Author
Semenik, Richard J
ISBN
9780538479868
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