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Book Cover
Book
Author Shao, Alan T

Title Marketing research : an aid to decision making / Alan T. Shao.

Imprint Cincinnati, Ohi : South-Western / Thomson Learning , 2002

Copies

Location Call No. Status
 Female Library  HF5415.2 S53 2002    Available
 Female Library  HF5415.2 S53 2002 c.2  Available
 Male Library  HF5415.2 S53 2002    Available
Edition 2nd ed
Description xxiii, 610 p. : ill. ; 26 cm.
Note Includes glossary and indexes, p.: 587-610.
Bibliography Includes bibliographical references.
Subject Marketing research
ISBN 0324074506
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