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Book Cover
Book
Author Shields, Vickie Rutledge

Title Measuring up : how advertising affects self-image / Vickie Rutledge Shields , Dawn Heinecken.

Imprint Philadelphia : University of Pennsylvania Press , 2002

Copies

Location Call No. Status
 Male Library  P96.G44 S55 2002    Available
 Male Library  P96.G44 S55 2002 c.2  Available
 Male Library  P96.G44 S55 2002 c.3  Available
Description xvi, 206 p. : ill. ; 24 cm.
Note Includes index, p.: [198]-203.
Bibliography Includes bibliographical references, p.: [187]-195.
Subject Gender identity in mass media
Advertising
Semiotics
Added Author Heinecken, Dawn J. Author
ISBN 0812217918 (pbk. : alk. paper)
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