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Author
Struhl, Steven M.
Title
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
Imprint
London : KoganPage, 2017.
Copies
Location
Call No.
Status
Male Library
HF5415.2.S778 2017
Available
Male Library
HF5415.2.S778 2017 c.2
Available
Female Library
HF5415.2.S778 2017
Available
Description
xiii, 254 p. : ill. ; 24 cm.
Note
KH-AUL-2
Subject
Marketing research
Business intelligence -- Data processing
Consumer behavior -- Forecasting
Marketing -- Data processing
ISBN
9780749479558 (pbk.)
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