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Book Cover
Book
Author Struhl, Steven M.

Title Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.

Imprint London : KoganPage, 2017.

Copies

Location Call No. Status
 Male Library  HF5415.2.S778 2017    Available
 Male Library  HF5415.2.S778 2017 c.2  Available
 Female Library  HF5415.2.S778 2017    Available
Description xiii, 254 p. : ill. ; 24 cm.
Note KH-AUL-2
Subject Marketing research
Business intelligence -- Data processing
Consumer behavior -- Forecasting
Marketing -- Data processing
ISBN 9780749479558 (pbk.)