| Description |
viii, 264 p. : ill. ; 24 cm. |
| Note |
Illustrations on end papers. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today. |
| Subject |
Organizational change
|
|
Reengineering (Management)
|
|
Corporate reorganizations
|
|
Industrial design
|
| Added Author |
Katz, Barry
|
| ISBN |
9780061766084 (hc.) |
|
0061766089 (hc.) |
|
