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Book Cover
Book
Author Keegan,Warren J

Title Global marketing management / Warren J. Keegan.

Imprint Upper Saddle River, N.J. : Prentice Hall, 2002

Copies

Location Call No. Status
 Female Library  HF1416 K44 2002    Available
 Female Library  HF1416 K44 2002 c.2  Available
Edition 7th ed
Description xxv, 617 p. : ill. ; 27 cm.
Bibliography Includes bibliographical references and index.
Subject Export marketing -- Management
Export marketing -- Management -- Case studies
Added Author Green, Mark C
ISBN 0130615064