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Book Cover
Book
Author Webb, John R. (John Richard) 1949-

Title Understanding and designing market research / John R. Webb.

Imprint London : Thomson Learning , 2002

Copies

Location Call No. Status
 Female Library  HF5415.2 W39 2002    Available
 Female Library  HF5415.2 W39 2002 c.2  Available
Edition 2nd ed
Description xiii, 235 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing research
ISBN 1861525761
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