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Author

Title Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.

Imprint

New York : Routledge, 2017

Location	Call No.	Status
Female Library	NX634 .H55 2017	Available
Male Library	NX634 .H55 2017	Available

Edition	3rd ed
Description	xvi, 305 pages : illustrations ; 25 cm.
Bibliography	Includes bibliographical references and index.
Contents	The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
Subject	Arts -- Marketing
	Arts -- Management
Added Author	O'Sullivan, Catherine
	Whitehead, Brian
ISBN	9781138213760 (pbk. : alk. paper)