My Library

Advertising & promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
Boston : McGraw-Hill / Irwin, 2004 2004

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
Boston : McGraw-Hill Irwin, 2007 2007

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
New York, United States : McGraw-Hill Education, 2018. 2018

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
New York, United States : McGraw-Hill Education, 2021. 2021

Advertising Communications and Promotion Management

Rossiter, John R
Boston, Massachusetts : Irwin/McGraw-Hill , 1998 1998

Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig
Australia : Cengage, 2018. 2018

Communications writing and design : the integrated manual for marketing, advertising, and public relations

DiMarco, John, 1969-
Hoboken, New Jersey : John Wiley & Sons, Inc., 2017. 2017

Developing a creative and innovative integrated marketing communications plan : a working modle

Ogden, James R
Upper Saddle River, NJ. : Prentice Hall , 1998 1998

Handbook of strategic public relations & integrated communication

Boston, MA. : McGraw-Hill , 1997 1997

Integrated advertising, promotion & marketing communications

Clow, Kenneth E.
Harlow, United Kingdom : Pearson Education Limited, 2018. 2018

Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn, 1958- author
Lanham : Rowman & Littlefield, 2018. 2018

Integrated marketing communications

Pickton, David
Harlow , New York : Perentice Hall 2001 2001

Introduction to advertising & promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-
Homewood, IL : Irwin, 1993. 1993

Marketing Communications : contexts, strategies and applications

Fill, Chris
Harlow, England ; New York : Financial Time Prentice Hall, 2002 2002

Spin sucks : Communication and reputation management in the digital age

Dietrich, Gini
Indianapolis, Indiana : Que, 2014. 2014