My Library

Resources

Author

Title Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

Imprint

Harlow,(England): Financial Times , Prentice Hall , 2001

Location	Call No.	Status
Female Library	HF5415.123 P45 2001	Available
Female Library	HF5415.123 P45 2001 c.2	Available

Description	xiv,509 p.: ill.; 24 cm.
Note	Includes bibliographical references and index.
Subject	Advertising
	Communication in marketing -- Europe
Added Author	Geuens, Maggie, 1969- jt. Author
	Bergh, Joeri Van den, 1971- jt. Author
ISBN	0273638718(pbk.:alk.paper)