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Author
Sheth, Jagdish N
Title
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
Imprint
Fort Worth, TX : Dryden Press, 1999
Copies
Location
Call No.
Status
Female Library
HF5415.32 S54 1999
Available
Female Library
HF5415.32 S54 1999 c.2
Available
Description
1 v. (various pagings) : col. ill. ; 26 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Consumer behavior
Consumers' preferences
Consumer satisfaction
Marketing
Added Author
Mittal, Banwari
Newman, Bruce I
ISBN
003098016X
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